Absolut Coachella 2022 @ The Empire Polo Club

Marking its 10th year as the Official Vodka of Coachella, Absolut extended the festival experience into the Metaverse with Absolut.Land (hosted within Decentraland), a one-of-a-kind experience that blended IRL and AR.

Throughout the space, IRL and the ‘verse were unified as one holistic experience: avatars danced on screens, Metaverse structures appeared in the tent, and a large screen gave festival-goers a peek into Absolut.Land where they could even bartend for folks in the ‘verse! Project was created w/ MKG

Role: Creative Direction, Art Direction, 3D Design, Graphic Design

Photo cred: Marissa Joy Photography

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